Pepsi Gear Blitz x SB LVIII
To celebrate Super Bowl LVIII, Pepsi and NFL teamed up to create a limited-edition streetwear collection and hosted a sweepstakes for consumers to enter for a chance to win the collection. We partnered with 5 influencers and sent them the collection to wear in their content and create excitement among their audience.
Role: Research & Identification, Influencer Management & Contracting, Content Management