Pepsi Gear Blitz Vault x Super Bowl LVIII

To celebrate Super Bowl LVIII, Pepsi and NFL teamed up to create a limited-edition streetwear collection, hosted a sweepstakes for consumers to enter for a chance to win, and held an in-person activation, Pepsi Gear Blitz Vault, on the Las Vegas Strip. Consumers stopped by the vault to try to unlock it and win awesome prizes which included the streetwear collection, a cash prize, and tickets to the big game!

In support of the program, we partnered with 5 influencers to show the collection and capture content at the vault, encouraging consumers to stop by the vault for family-friendly fun.

Role: Research & Identification, Influencer Management & Contracting, Content Management