Pepsi Excalibur Sip City x SB LVIII

To celebrate Super Bowl LVIII, Pepsi took over the food court at the Excalibur Hotel in Las Vegas, and transformed it into Pepsi’s Sip City, a place for fun, food, and games!

We partnered with 5 Las Vegas-based influencers to visit Pepsi’s Sip City and share the event with their audience, encouraging them to stop by the activation during Super Bowl weekend.

Role: Research & Identification, Influencer Management & Contracting, Content Management

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Pepsi Sip City Secrets x SB LVIII