To celebrate Super Bowl LVIII, Pepsi invited consumers to visit Pepsi’s Gear Blitz vault for a chance to share their sin city secrets with LA Rams Wide Receiver, Puka Nacua, and win awesome prizes from the vault.

We partnered with 2 influencers to announce the activation and encourage their audience to stop by and confess their secrets to Puka.

Role: Research & Identification, Influencer Management & Contracting, Content Management